You’ve probably seen those viral TikTok fashion videos in your feed and wondered how people find the latest trends before they hit mainstream. In just a few taps, you can uncover outfit ideas you’ve never seen before and find that perfect statement piece to make your friends jealous. The variety of fashion content means there’s something for any tasteĀ  from cozy athleisure to over-the-top cosplay. Ready to up your fashion game? It’s time to dive into the TikTok fashion scene. With these pro tips, you’ll be scrolling stylish videos in no time and spotting trends before anyone else. Keep reading to learn how to navigate hashtags, find influencers to follow, and snag the best fashion inspiration TikTok has to offer. The latest look is just a click away.

Why TikTok Is a Top Source for the Latest Fashion Trends

look up fashion on tiktok

TikTok’s short-form video format is perfect for showing off new looks. Creators can post clips of themselves wearing the latest outfits and showing how pieces can be styled in different ways. The more a video is liked and shared, the more eyes will see that new chic jacket or must-have pair of jeans.

TikTok’s algorithm is really good at finding and promoting popular fashion content. Once a new trend starts gaining traction, TikTok quickly identifies it and pushes it out to more and more users. That viral boost helps new styles spread like wildfire.

Some of the biggest fashion influencers and brands have huge followings on TikTok. They frequently post about their newest collections and collaborations, which then get thousands of likes and shares. Those posts clue you in on what’s coming down the runway and into stores.

Challenges and effects also drive new fashion fads on TikTok. Things like the “inside out” challenge led to a spike in interest for reversible and deconstructed clothing. The “transition” effect inspired people to post clips switching into bold new outfits. Trends like these often start new crazes for styles seen in popular videos.

TikTok is one of the first places the next generation of trendsetters are turning to for fashion inspiration. By following some of the most stylish creators and hashtags, you’ll be among the first to know what’s in and score some serious style points. The latest looks are just a scroll away on TikTok!

How to Use TikTok to Find Stylish Outfits and Accessories

look up fashion on tiktok

To find the latest fashion trends on TikTok, you have to know where to look. Here are some tips to discover stylish outfits and must-have accessories:

Follow popular fashion influencers

Some of the biggest names in fashion have a presence on TikTok, like Eva Chen and Danielle Bernstein. Follow them and other influencers in styles you like for outfit inspiration and ideas. Pay attention to what they’re wearing and the brands they promote.

Check out the #Fashion and #OOTD hashtags

Hashtags are key to finding what’s trending on TikTok. Search for tags like #Fashion, #OOTD (Outfit of the Day) and #Lookbook to discover popular and stylish outfits. See an outfit you love? Check the profile for more outfit inspirations or to find out where they got certain pieces.

Look for TikTok fashion challenges and trends

New fashion challenges and trends are popping up all the time on TikTok. Do a search for terms like “clothing challenge,” “outfit challenge” or “style trend” along with the current year or season to find the latest crazes and outfit ideas. These types of challenges and trends are a great way to get creative with what you already own or discover new pieces you want to buy.

Save your favorite outfits and looks

When you come across an outfit or piece of clothing you love, save the video to your favorites or create a TikTok collection. That way you can easily refer back to it for outfit inspo or to purchase something for yourself. With all the fashion on TikTok, saving your faves is key!

TikTok has become a hotspot for the latest fashion and style trends. Follow these tips and you’ll be discovering the coolest new outfits and upgrading your wardrobe in no time!

Our Favorite Fashion Influencers to Follow on TikTok

Once you start exploring TikTok, you”ll find there are many amazing fashion influencers creating style content. Here are a few of our favorites to follow:


With over 5 million followers, @stylehard features fashion hauls, outfit inspiration, and the latest trends. Run by two sisters, their content is fun, relatable and budget-friendly. They frequently share discount codes and links to affordable pieces they find.


If you’re into edgy, alternative fashion, @mrphoenix is a must-follow. He creates unique DIY pieces, reworks thrift store finds, and puts together fiercely original outfits. His style is bold and fearless. Follow for outfit ideas outside the mainstream.


All about sustainable fashion, @thethriftedlife creates content on thrifting tips, secondhand outfit styling, and brand reviews. She shares clever ways to upcycle and restyle used clothing into fresh looks. Her content proves you don’t have to spend a lot to be stylish. Follow for an eco-friendly take on fashion.

Once you start watching these influencers and others in the TikTok fashion community, don’t be surprised if you find yourself inspired to create your own style videos. TikTok makes it easy to film short clips showing off your latest thrift haul or outfit of the day. Join in on the latest TikTok fashion challenges and hashtag trends to gain more views and build your own following. With time and consistency, you’ll be on your way to becoming a TikTok fashion influencer yourself!


look up fashion on tiktok

So now you’ve got the basics down for becoming a TikTok fashion guru. Follow some stylish creators, search relevant hashtags, save looks you love, and don’t be afraid to experiment. TikTok fashion is all about self-expression, owning your style, and having fun with trends. The best part is you can do it all right from your phone. Next time you need outfit inspo or want to discover an up-and-coming brand, just open TikTok. Who knows, you might even end up starting your own fashion TikTok and building a style tribe of your own. The possibilities are endless. So get scrolling, get inspired, and happy trend hunting!