You know that effortlessly stylish look so many Korean fashionistas seem to have mastered? The one that’s equal parts trendy and timeless, flashy and understated? Their street style game is seriously on point. But how do they pull it off? What’s their secret?

The truth is, there’s no single secret. But after following some of Seoul’s most stylish on Instagram and analyzing countless runway looks, we’ve uncovered a few keys to channeling that coveted Korean street style. Mix high fashion and fast fashion. Pair statement pieces with simple staples. Pay attention to details like accessories, tailoring, and layering. And don’t be afraid to take risks – that’s what gives Korean fashion its edge.

So if you’re looking to elevate your style, take some inspiration from the streets of Seoul. We’re sharing the top tips and trends from Korean street style to help you master that effortless, fashion-forward look. Get ready to seriously up your style game. The secret’s out!

Korean Street Style 101: The Basics of K-Fashion

Korean Street Style

Korean street style is all about expressing your unique personality. The basics involve mixing trendy pieces with vintage finds for an eclectic look.

Key Items to Look For

Check out Dongdaemun Market or Namdaemun Market in Seoul for the essential K-fashion pieces:

  1. Graphic tees and sweatshirts. Koreans love statement tops with bold prints, graphics or text. Look for K-pop group merch or tees with English phrases.
  2. Patterned pants or jeans. Don’t be afraid to experiment with plaid, stripes, florals or animal print pants. Ripped or distressed jeans are also popular.
  3. Statement jackets. From embroidered denim jackets to fur trimmed coats, Koreans know how to do outerwear. Look for unique details like patches, pins or vibrant colors.
  4. Cute accessories. Hair clips, pins and headbands, patterned socks, statement jewelry and backpacks are all ways to complete the look.
  5. K-beauty products. Flawless, glowing skin is the basis for any K-fashion look. Stock up on Korean skincare and makeup for a radiant complexion.

Putting it All Together

Mix and match pieces to create versatile outfits you can wear all week. Pair a graphic tee with jeans one day, then style it under a blazer the next. Swap statement jackets and accessories to keep your look fresh. With some K-beauty magic and the right attitude, you’ll be channeling Korean street style in no time!

How to Get the Korean Look: Top Tips for Nailing K-Style

Korean Street Style

To get the coveted Korean street style, you need to start with the basics.

Focus on Fit and Fabric

The key to K-style is all about flattering, figure-hugging clothes made of high quality materials. Think tailored trousers, fitted blouses, and sleek dresses. Stick to solid colors or simple prints in natural, breathable fabrics like cotton.

Pay Attention to Details

Little touches like lace, ruffles or chiffon accents can transform an outfit. Look for pieces with bows, buttons or embroidery for an extra cute factor. And don’t forget accessories! Hats, hairpins, patterned socks and statement jewelry complete the look.

Master Minimal Makeup

Keep your makeup light and natural. Perfect glowing skin is key. Use a BB cream for coverage and maybe a touch of blush on the cheeks. For your eyes, a little mascara and a nude or soft pink shadow is all you need. Finish with a tinted lip balm or gloss.

Take Inspiration from K-Pop

Follow your favorite K-pop stars and Korean actresses for the latest trends. Oversized coats, plaid skirts, cropped sweaters and wide-leg pants are all popular. And of course, you can’t go wrong with classics like a collared shirt dress or pleated midi skirt.

With the right balance of stylish and comfortable pieces, minimal makeup, and inspiration from Korean fashion icons, you’ll be rocking K-style in no time! Express yourself through fashion and have fun with it. That’s what it’s all about.

Shop Korean Fashion Online: Our Favorite K-Style Stores and Brands

Shop Korean Fashion

Ready to dive into K-style? Some of our favorite Korean fashion brands and stores offer worldwide shipping so you can get that Seoul street style delivered right to your door.


One of the most popular Korean fashion brands, Stylenanda features trendy, youthful styles at affordable prices. They carry everything from statement tees and off-the-shoulder tops to ruffle skirts and wide-leg pants. Their styles are very Instagram-worthy and inspired by current cultural trends.


Chuu is a great spot for feminine, romantic pieces like lace dresses, ruffle blouses, and pleated skirts. Additionally, they feature a great variety of accessories like phone cases, earrings, necklaces, and hair clips. Keep an eye out for those drops as Chuu routinely works with K-pop groups like Blackpink, Red Velvet, and Twice on limited edition collections.


Kooding is a fashion marketplace that carries styles from hundreds of up-and-coming Korean brands. It’s a one-stop shop for discovering new brands and finding unique statement pieces. They have a little bit of everything at a range of price points. The site is in Korean, but they do offer an English option and ship internationally.

Style Nanda Pink Hotel

The Style Nanda Pink Hotel is the brand’s official outlet site where you can score major discounts on last season’s styles. You’ll find tees for under $10, dresses for under $20 and shoes for around $30. 

Shopping these Korean fashion brands and stores is an easy way to stock your closet with the hottest K-style looks without breaking the bank. And with worldwide shipping, you can get that cutting-edge Seoul street style no matter where you are.


Pull together eye-catching pieces in bright colors and patterns, mix high and low, fitted and oversized, and feminine and edgy styles. Layer for visual interest and don’t be afraid to take risks – that’s what Korean street style is all about. Now get out there and unleash your inner K-pop star. Strut the streets with confidence and turn heads with your bold and unique looks. The world is your runway! Own it.